Thursday, November 10, 2011

Steve Jobs used to say that bullet points were the enemy. And with a history like his with giving great presentations, is this something you (and I) should take to heart?

Let’s think about that one for just a few minutes.

First, Steve had a very, very good track record with making great presentations. In fact, folks came from all over the world to hear him speak and to watch his dynamic keynotes.

Sure, the products played a role in that too. But if you ask an artist, presentation is everything.

Let’s just try a quick comparison to see if there’s anything to the “bullet points are the enemy” idea.

Here’s a typical presentation with bullet points:

And here’s one Steve Jobs used to introduce iPad 2:

Hmm… I can see the point. Can you?

Think about this when you design your next PowerPoint or Keynote (depending on whether you’re a Mac or a PC).

You don’t necessarily have to eliminate bullet points to have a better presentation, but it wouldn’t hurt to consider adding an artistic touch and bringing the “wow factor” by doing things a little differently.

Let me know what you think, and send some examples of your outside-the-box thinking in presentations. I’ll share them with the AAU-verse!

Bill Luton, PhD, is the Dean of Business and General Studies for Allied American University. He hold a PhD in Organization and Management, as well as an MBA in Management and Strategy.

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1 Comments:

At March 3, 2012 3:40 AM, Anonymous Ricky said...

I don't think that it applies to all presentations equally. Bullet points are a necessary evil.
What we can learn from Steve Jobs keynotes is to make a presentation in different way. Instead of using simple bullet points (arrows, dots and all), one can use the images.
Have you read the 'Sales page' by Internet marketers. They cleverly use graphics to put their view in artistic manner.

 

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